The Special Lists

Put an image of your patient's cracked molar up on a 50-inch screen, stay quiet, and watch them diagnose it themselves. When Dr. Josh Austin started scanning every patient at every visit, it transformed how he presented restorative, ortho, and implant work. The scanner earns its keep by selling without feeling like selling. Josh explains why its value isn't the crown scan — it's getting the patient to say yes to the crown, and how showing people their own recession, cracks, and simulations gets

Patients decide whether they trust your practice before they ever walk in the door — and they do it from the images on your website and your social feed.Andrew Jowett owns MedCreative and has spent more than a decade shooting photo and video for brands, moving into the dental world in 2019. He joins Cameron, Dr. Souyias, and Dr. Seda to talk about what separates a practice that looks inviting from one that looks dated, and why that gap matters more than most dentists think. He breaks down the d

Bring a second periodontist into one of your offices and the dentists who send you cases will still ask for you by name. Adam McClellan's fix is counterintuitive — he stops taking new patients at that location entirely, so there's no option to request him, and the incoming doctor inherits those relationships outright. Adam is the CEO of Periodontal Care, a five-location periodontal group he built across the Kansas City metro over a decade through seven acquisitions and mergers — while vetting a

Owning the hardware is not the same as knowing what to do with it. Gregg Kinzer has spent 30 years teaching dentists to think their way through complex cases, and he argues the profession is drifting toward letting the computer do the thinking instead. Gregg is a Seattle prosthodontist, Faculty Chairman at Spear Education, and one of dentistry's most respected educators. He joins Cameron Full and Dr. Michael Seda for a wide conversation about where dental education is headed, what it actually m

The thing nobody tells you about running your own dental practice is that the anxiety doesn't quiet down — it just gets louder for the first 20 years, and then you look back and realize none of the things you were afraid of actually happened. Eman Traynor knows. She built Traynor Periodontics & Implants from scratch in Greenwich, Connecticut in 1998 and ran it solo for 27 years on a steady drip of stress she now wishes she'd ignored. What follows is her special list: five hard-won lessons from

Andrew Skasko spent a full year working shoulder-to-shoulder with his associate on every procedure, paying him the whole time, before they opened a second location together. That associate is now his partner across multiple practices, with three to four more sites in the pipeline. Skasko is a restorative dentist in New Albany, Ohio, a clinical assistant professor at Ohio State, and a two-decade Seattle Study Club member who's competed on the mainstage at the annual symposium. He joins Cameron,