Mike Gergen

Dentistry looks polished from the outside, but behind the scenes, it’s harder, messier, and more human than most people realize. Dental industry veteran Mike Gergen believes the key to success is lifelong education, culture that holds up under pressure, and leaders willing to admit that dentistry is both a clinical craft and a business. Hear why “just go to the course” might be the best advice dentists get, how friction in patient experience is costing practices more than they think, and why ref...